ABSTRACT:
The diversion into the gray market of legitimate products or products overproduced without the owner’s permission is a problem closely intertwined with the penetration of counterfeits into the marketplace. Most often counterfeits enter the market accompanied by gray market products. Counterfeits and activity in the gray market have increased dramatically in the last several years, perhaps aided by global economic pressures. Firm connections have been made with organized crime and terrorists. This is well beyond a cottage industry

Practically all industries are affected by counterfeiting: from military replacement parts, aircraft and automobile parts, chemicals and specialty chemicals to consumer products, medicines, apparel, electronics, wine, artwork, documents and currency. The impact steals $250 billion dollars from the US economy and with it, 750,000 jobs per year. Personal care companies see their revenues and reputations eroded, while consumers are put at unnecessary risk. According to a new EU report, the number of counterfeit cosmetic and personal care items is up by 264 percent since 2006.

Efforts to curb counterfeiting via technical solutions have only been partially successful. However, the biotechnology revolution has made DNA into an unmatched utility. In the annals of forensic crime, no tool has passed the scrutiny given to evidentiary DNA. When “layered” with other contemporary product security platforms, DNA can beat the diverters and counterfeiters, hands down.

This presentation will discuss the application of botanical DNA as the definitive security platform, providing multiple levels of detection from instant rapid screening to forensic DNA authentication. Botanical genotyping can be used to verify the extracts used in cosmetic formulations. Endogenous DNA has been used to track the provenance of fine wines, natural fibers used in textiles, and the natural ingredients used in drugs and nutriceuticals. SigNature DNA?, which is a botanically derived DNA taggant that can be added to finished goods or packaging, and can be rapidly screened in the field or forensically analyzed in the lab, is being used to pin-point leakage from logistic chains. Data will be presented that confirms that SigNature™ DNA technology is the ultimate security platform to safeguard products from counterfeiting, to ensure product integrity, to enhance brand protection and to ensure the consumer’s experience is as safe and effective as you planned.

Dr. James A. Hayward is Chairman, President, and CEO of Applied DNA Sciences. With over 20 years of experience in the biotechnology, pharmaceutical, life science and consumer product industries, Jim is actively involved in the global effort to ensure the authenticity of products and the protection of global supply chains from counterfeiting and diversion. Patented and applied in over 600 million products throughout the world, the Company’s SigNature® DNA markers are unique, botanical, “green” DNA sequences that can help preserve the quality and integrity of products from pharmaceutics to cosmetics.

Dr. Hayward received his Bachelor's degree in Biology and Chemistry from the State University of New York at Oneonta in 1976, his Ph.D. in Molecular Biology from the State University of New York at Stony Brook in 1983, and an honorary Doctor of Science from the same institution in 2000. He was one of the founding principals and research director of Europe's first liposome company, Biocompatibles Ltd. From 1984 to 1989, he was responsible for product development at Esteé Lauder Companies. In 1990, Jim and colleagues founded The Collaborative Group, a provider of products and services to the biotechnology, pharmaceutical and consumer-product industries based in Stony Brook. For 14 years, he served as Chairman, President and CEO of Collaborative, spawning multiple businesses including The Collaborative BioAlliance, a contract developer and manufacturer of human gene products, that was sold to Dow Chemical in 2002, and Collaborative Labs, a service provider and manufacturer of ingredients for skincare and dermatology was sold to Engelhard (now BASF) in 2004.

Among other awards, Jim was voted Entrepreneur of the Year by Inc. Magazine and inducted into the Long Island Technology Hall of Fame. He received the Cosmetic Pioneer Award from the Long Island Chapter of the SCC.

ABSTRACT:

With the continuing trend towards more natural and green ingredients and raw materials, determining the environmental impacts of these products is becoming of greater importance to manufacturers and marketers across a wide variety of fields from polymers and automotive to cosmetics and personal care. One methodology that is gaining more acceptance is Life Cycle Analysis (LCA). This technique examines the inputs and outputs that are used during the manufacturing process of key raw materials and assesses the impacts upon the environment. This presentation will give an overview of the definitions and methodology used to develop a cradle-to-gate LCA and use examples from several industries to illustrate its usage in industry today.

Dr. Muska is the Director of SHE and Regulatory Affairs for DuPont Tate & Lyle Bio Products LLC and Regulatory and Product Stewardship Manager for DuPont Applied Bio Sciences. He joined DuPont in 1978 and has held a variety of professional and managerial positions within the manufacturing, research and technical organizations including Research Manager, Ecotoxicology for DuPont Agricultural Products, Chief Supervisor of the Environment and Energy Department at Savannah River and Director, Ecotoxicology, Haskell Laboratory for Toxicology and Industrial Medicine.

ASTM has recognized Dr. Muska with the William N. Findley Award for his contributions to the development of international standards and methods for defining, measuring and assessing the environmental sustainability of biobased products. He is also an adjunct professor in the Department of Biological Sciences at the University of Delaware where he teaches courses in environmental sciences.

Dr. Muska is holds a B.S. in Zoology and Biochemistry from the University of Texas at Austin, an M.S in Biological Oceanography from Texas A & M and a Ph.D. in Environmental Toxicology from Oregon State University.