ABSTRACT:
Over many years, topical cosmetics and sunscreens have been the main products for maintaining and enhancing healthy beautiful skin, hair and nails. Unfortunately, topical use of such products does not always provide the expected performance, because of insufficient penetration of the actives into skin, or incomplete protection against UV damage.

In the last few years, a new trend of 'Beauty from Within' Nutri-Cosmetics has evolved, because of the role certain nutrients can play in skin health, by slowing down premature aging, or enhancing its beauty.

Dietary supplements, fortified foods, beverages and Nutri-cosmetics, offering health and beauty benefits, have been the key growth segments, worldwide. The fortification ingredients in the forefront of this emerging category are, carotenoids - natural phytonutrients with potent antioxidant activity and certain vitamins . These include, Tomato extracted Lycopene, Phytoene and Pytofluene , Alpha carotene, Beta Carotene, other phytonutrients, vitamin E, Vitamin C and co-Q10 etc.

Recent studies conducted with combinations of carotenoids and plant antioxidants, have shown that, when taken orally they can enhance the photo-protective properties of the epidermis and the dermis. In addition, they can increase the skin density, thickness, elasticity and smoothness. Also, the body's natural defenses against environmental stress, can be significantly enhanced and the damage from free radicals can be minimized.

The presentation will include the latest scientific studies, advanced combinations of oral supplements and topical cosmeceuticals and innovative packaging. In addition, the global marketing of 'Beauty from Within' Nutri-cosmetics will be reviewed.

David Djerassi is currently president of Intrachem Technologies based in New York city, NY, which he founded in 2004. The main activities of the company are marketing and scientific consulting to the Cosmetic, Food and Dietary Supplements industries, worldwide.

David Djerassi’s extensive business career stretches over 30 years. He was Vice President of the Specialty and Cosmetic Chemicals Group of Roche Vitamins Inc., a division of the Hoffmann-La Roche Company, and was also a member of the Board of Directors. Prior to that position, Mr. Djerassi. served as the Global Director of Marketing/Sales, New Product Development, Technical Support and Public Relations for the group, which he started in 1985.

His career also includes Richardson Vicks Inc. (part of P&G Inc.), as Director of the Global Hair Care R&D., the Pantene Company, as Director of Research and Development, Revlon and American Home Products (currently Wyeth Laboratories).

David Djerassi holds a BS degree in Chemistry, an MS in Pharmaceutical Chemistry and an MBA in Marketing. He is active in the Society of Cosmetic Chemists and PCPC (formerly the Cosmetic, Toiletry and Fragrance Association - CTFA).

ABSTRACT:

Millions of years ago micro algae, and later on macro algae, were the first vegetal life forms to appear on Earth. Throughout evolution, these species eventually left the marine environment to colonize the shores and coastal regions where they found themselves subjected to ever-changing and often hostile surroundings: drastic fluctuations in temperature, sunlight, salinity and moisture. To survive in such extreme conditions, these new organisms had to adapt their metabolisms by developing very unique defense systems.

In the past years, many studies have shown the biological benefit of transferring these adaptation systems to human skin and hair. The excellent results obtained as far as moisturizing, reconstructing, repairing, revitalizing and antioxidant properties have definitely positioned the marine flora as a powerful weapon against the effects of aging on skin and hair.

This presentation will focus on a new patent pending biotechnology based on the extraction and culture of halophyte plant (a.k.a. marine or coastal plants) stem cells.

Nicole Mekideche has been in the cosmetic industry for over 40 years. She received her chemist degree from the Ecole Nationale de Chimie in Paris, and then began her career at Laboratoires Synarome, a manufacturer of molecules destined for the fragrance industry. Three years later she joined Diparco, now part of l’Oréal, to focus more specifically on cosmetic applications. In 1975 she joined Clarins where she spent 14 years elaborating over 56 different cosmetic formulations. Finally, after a short stay at Laboratoire Payot, she joined BiotechMarine (former SECMA) as Director of Research & Development.

Nicole Mekideche is currently General Manager of BiotechMarine and still in charge of R&D. She has created all the cutting edge and innovative active ingredients that have made BiotechMarine famous on a global scale.