February 2019 Meeting
TOPIC: Redefining Plant-based Ingredient Performance
Growth of nature-based hair care products has been outpacing the performance of the overall global hair care market for years, and manufacturers have been competing for market share where sulfate-free and paraben-free product launches are surging. Naturally-derived polymers based on carbohydrates, like cellulose and galactomannan, have been around for decades, but have reported issues with performance and clarity during formulation. However Ingredion now offers a solution that can fill this performance gap, with a patent-pending plant-based ingredient, helping formulators achieve the sensory, deposition, and conditioning performance that consumers need.
Ashraf is the Global Business Scientist for Beauty & Home Care at Ingredion, where he leads ingredient performance evaluation and formulation development. With more than 20 years of experience in the industry, Ashraf works closely with the R&D and marketing teams to optimize new product development. Prior to joining Ingredion, he worked at Unilever and Alberto Culver. He was the recipient of the Crane Award for his patent work in hair relaxation at Colomer Group (Revlon). He earned his bachelor’s degree in polymer science from the University of Southern Mississippi with a research focus in personal care ingredients under Professor Robert Lochhead. At Ingredion, Ashraf is excited to continue providing plant-based, clean beauty solutions into the Beauty & Personal Care industry to meet customers’ and consumers' current and future needs.
|Event Date||February 26, 2019 5:00 pm|
|Event End Date||February 26, 2019 8:30 pm|
|Location||Warner Center Marriott (Woodland Hills)|